Bill Inserts: A Cost-Effective Strategy for Direct Mail

Published 5/8/25

Direct mail is one of the most effective tools for reaching new payers, but there’s a downside. Between the printing and the ever-rising costs of postage, even simple postcards can get expensive quickly.  But direct mail doesn’t need to strain your budget. Bill inserts mailed along with your invoice are a smart way to use direct mail without breaking the bank.

Beyond being the most cost-effective way to add direct mail to your communications routine, here’s a few reasons to use bill inserts:

1. Targeted Audience: Bill inserts are delivered specifically to customers receiving a mailed invoice, making them an unbeatable tool to inspire a shift towards paperless billing. Some printers are also able to selectively include inserts to specific lists of payers, allowing you to target groups of payers with tailored messaging.
2. High Visibility: Since customers often pay close attention to their bills, the likelihood that they will see and read an insert is high.
3. Easy Tracking: It’s easy to track the success of bill inserts by providing a unique QR codes for customers to contact or visit.
4. Immediate Access: Unlike emails which can end up in spam folders, bill inserts reach customers directly, ensuring that your message has been delivered.

For a quick bill insert design file, InvoiceCloud has you covered. The Marketing Resource Center has dozens of bill insert templates you can customize and download under Customizable Templates>Buckslip Inserts.

If you need access to the Marketing Resource Center, email us at customermarketing@invoicecloud.com.

Interested in a bill insert design with a unique QR code for tracking? Let us know! Reach out to customermarketing@invoicecloud.com for a custom bill insert design that includes a unique QR code.