Why Measure Electronic Payment Adoption

The more customers who use the Invoice Cloud platform to pay their bills, sign up for paperless billing, or enroll in auto pay, the less time you and your staff need to spend on each of these items. This means there is more time available to spend on higher value projects and opportunities. It also means a reduction in costs associated with manual or outsourced processes such as paper billing and customer support.

Increased e-adoption and customer self-service translate to positive business results, such as increased customer satisfaction, accelerated collections, cost savings, and decreased manual labor and staff workloads.

  1. Increased Customer Satisfaction

Letting your customers help themselves actually increases the customer experience.  Encouraging online payments to make as least one aspect of their life a little easier, can lead to them adopting other conveniences such as AutoPay and/or paperless billing.

  • When customers enroll in AutoPay, you’ve really made their life easier – and yours as well! They don’t need to think about paying their bills – and you don’t need to think about collections!
  • Did you know – the number one reason people enroll in paperless billing is to reduce household clutter (ex. stacks of bills), so offering paperless billing also drives increased customer satisfaction.
  1. Accelerated Collections

When customers pay electronically, the amount of time that you would spend manually collecting and processing payments is greatly reduced. And when customers enroll in services like AutoPay, your organization is guaranteed that payments will show up on time, every billing cycle.

  1. Cost and Time Savings

Increased enrollment in services like paperless billing translates to real cost savings in the form of decreased print and mailing costs.

Mailing fewer paper bills also means less time spent stuffing and mailing envelopes.

With online bill payment, your staff can spend more time on higher priority projects, and more time communicating with customers to improve satisfaction and service levels. And an easy enrollment and payment process means less time that your customer service staff needs to spend fielding customer questions or resolving customer issues.

It’s important to make sure you are regularly promoting the benefits of the Invoice Cloud payment platform to encourage customers to pay electronically. If you need assistance with marketing these payment options, reach out to billermarketing@invoicecloud.net and we’d be happy to help you create custom collateral or give you a demo of our Marketing Resource Center.