Now Available: Downloadable How-to Guides in Multiple Languages

Published 10/3/24

Although the world is increasingly embracing the convenience of paying online, there are a few populations of payers that remain hesitant towards digital payments. One demographic that’s been a bit slower to adopt digital payments is non-English speaking payers.

Through our Digital Payments for Everyone research, we learned non-English speaking payers are sometimes more digitally reluctant because of language barriers and difficulties navigating online payments. We followed up this research by surveying InvoiceCloud billers on what translated marketing materials would be most valuable in reaching their non-English speaking payers. Overwhelmingly, InvoiceCloud billers responded that translated how-to guides would be the most helpful resource.

So to help both InvoiceCloud billers and their non-English speaking payers, we’ve translated our ever-popular how-to guides into three non-English languages: Spanish, Mandarin, and Arabic. These guides are all available to download in the Marketing Resource Center under Locate>How-to Materials.

How-to guides are a great starting point for assisting the non-English speaking payers in your customer base, but don’t stop there! There are several more ways you can support these payers in choosing online payments. Check out our Encouraging Online Payments from Non-English Speaking Payers webinar recording for a rundown of our top ideas.

Have requests for more languages? Need access to the Marketing Resource Center? Email us at customermarketing@invoicecloud.com.