More Than a Payment Platform, An Ally in Digital Adoption

Unlock your highest levels of digital adoption with free professional marketing services to drive more online payments, paperless billing, and AutoPay enrollment.

Adoption Growth Services

When you choose InvoiceCloud, you’re not just choosing a payment platform. You’re gaining a team of digital marketing experts committed to helping you maximize your investment.

Our Adoption Growth Services provides a full suite of tools and strategies designed to drive digital payment adoption and improve customer engagement. With our proven approach, billers across industries have not only met — but exceeded — their adoption goals.

Truckee Meadows Water Authority shares their paperless adoption story.

Here’s how we help you succeed.

Educate Customers on Digital Payment Options

Promote digital payments using free, customizable outreach materials.

Encourage Digital Payment Behavior from Customers

Launch tailored campaigns designed to increase digital payment usage.

Fully Engage Customers in Self-Service Options

Reduce call volumes by boosting paperless billing and AutoPay adoption.

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Billers have achieved online payment adoption as high as 91%

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Billers have achieved AutoPay enrollment as high as 81%

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Billers have achieved paperless enrollment as high as 98%*

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Of billers have active Marketing Resource Center accounts

*Based on current, active customer payment and invoice data from July 2024 to July 2025.

Marketing Resource Center

Enjoy access to our Marketing Resource Center (MRC), a robust library of customizable and ready-to-use marketing materials that allows for easy, branded communications. Whether you’re launching a new campaign or reinforcing digital payment adoption, the MRC equips you with professionally crafted printable collateral, social media posts, and more. Everything is built to save you time, reduce costs, and help you connect with your customers more effectively from day one.

The City of Roseville, CA saves $250k annually after running a successful paperless billing campaign with the InvoiceCloud Marketing team.

“One of the big reasons we chose InvoiceCloud is because of their marketing services and that it’s already included in the price – we didn’t talk to anyone else who does that. Full service.”

Utility Billing & Collections Supervisor, City of Roseville

“InvoiceCloud provided support after we launched, with creative solutions for any questions we had and customer marketing resources to ensure a smooth transition for our insureds and agents.”

Chief Financial Officer, Insurance

“InvoiceCloud has this fabulous marketing team and Marketing Resource Center. They can guide you to do your own marketing, or they can fully assist and help at no additional cost. They hear your needs and offer unique customizations. My advice to others is to take full advantage of their marketing team.”

Member Services Manager

“InvoiceCloud has given us the gift of time. Customers who expect modern business opportunities, like Paperless and Autopay, are very happy with the programs. Our small staff now has the time and flexibility to provide a more personalized experience and service with a smile for customers who prefer doing business in person, in our office. We are glad that InvoiceCloud has helped us provide customized service to all our customers.”

Communications Specialist, Utility Customer

Let's Talk Adoption

Get in touch to see how we can help make your team’s digital payment adoption goals a reality.