Adding Video is Easier Than You Think (And It Works!)

Published 10/16/25

The holiday season is almost here, which typically comes with a little extra chaos. Between travel plans, shopping lists, and celebrations, it’s easy for payers to lose track of upcoming bills. That’s where you can step in to help.

To make it simple for your customers to stay on top of their payments, we’ve created a holiday-themed reminder video you can easily share on your website, in-office screens, or social media channels. It’s a friendly, visual nudge that helps payers avoid missed payments during one of the busiest times of the year.

To download it, log into the Marketing Resource Center and navigate to Downloadable Resources > Promotional Videos.

Why Use Videos in Your Marketing

Including video in your communication strategy isn’t just engaging — it’s effective. Studies show that:

• Viewers are more likely to retain information when they watch it in a video versus reading text.
• Captures attention: videos are more likely to grab attention compared to static images or text
• Short videos boost trust and clarity, helping payers better understand how and why to use digital payments.

Find more promotional videos you can use throughout the year in your communication strategy in the Marketing Resource Center.

Need access to the Marketing Resource Center? Email us at customermarketing@invoicecloud.com.