Make 2026 the Year of Focused Digital Adoption

A new year is the perfect opportunity to step back and assess where your adoption efforts can have the greatest impact in 2026. By tailoring campaigns toward the areas that matter most to your organization and your payers, you can drive more meaningful progress and align your efforts with clear, measurable outcomes. 

At InvoiceCloud, we consistently see the strongest results when billers intentionally choose adoption priorities and measure success over time. Establishing baselines and tracking progress allows you to understand what’s working, adjust campaigns as needed, and demonstrate the value of your efforts. 

If you’re planning your adoption strategy for the year ahead, here are a few high-impact areas to consider along with ways to measure success: 

• Increase AutoPay Enrollment
  Encourage payers to enroll in AutoPay through regular communications. Highlight the convenience, peace of mind, and reduced risk of missed due dates that come with automated payments. Use your quarterly adoption scorecard to track changes in AutoPay enrollment over time, and monitor on-time payment rates as an additional indicator of success. 

• Increase Paperless Billing
  Reduce print and mailing costs by promoting paperless billing. Participate in InvoiceCloud’s free AutoPay and registered payer paperless programs to help drive adoption (email customermarketing@invoicecloud.com for details). Your quarterly scorecard provides visibility into paperless adoption rates, while reductions in print and mail costs offer another way to measure impact. 

• Capture More Email Addresses
  Make the most of every payer interaction by collecting email addresses whenever possible. This creates a reliable, low-cost communication channel for future campaigns and important notifications. Start by benchmarking the number of email addresses in your database, then track growth over time to measure progress. 

• Redirect In-Person Payers
  Offer to send invoices by email or text to in-person payers to introduce them to digital payment options. The “How to Send Invoices by Email or Text” guide in the Marketing Resource Center can help support your CSRs through this process. Track in-person payment volume throughout the year to measure progress and identify opportunities for improvement.
   

For help selecting focus areas or building campaigns that support adoption, your Customer Success Manager or the InvoiceCloud team can help. Reach out to your Customer Success Manager or contact us at customermarketing@invoicecloud.com for support. 

Make 2026 the year you achieve your adoption goals with focus, clarity, and measurable results.