Driving Adoption Through a Custom Sweepstakes

To kick off their new billing experience, Padre Dam partnered with InvoiceCloud’s Customer Marketing team to launch a custom sweepstakes designed to encourage early engagement and set strong digital habits from day one. 

The call-to-action was intentionally simple and timely: register for an account. This made it easy for customers to take action upon the first interaction with their bill. The results were immediate and impressive. In the first two months post go-live, 49% of customers who received an invoice registered for an account within that same timeframe. By comparison, similar billers typically see about a 28% registration rate during their first two months. Nearly doubling the benchmark, Padre Dam’s success highlights how a well-timed, behavior-driven incentive can significantly accelerate adoption.

For billers looking to drive measurable digital engagement, custom sweepstakes are a powerful option. Reach out to the Customer Marketing team (customermarketing@invoicecloud.com) to learn how a tailored campaign could help you achieve similar results.