When Hawaiʻi Gas implemented InvoiceCloud, the goal was clear: make digital the default. Working with InvoiceCloud’s complimentary Adoption Services team, Hawaiʻi Gas embedded adoption into its operating rhythm rather than treating it as a one-time push. That meant running paperless enrollment campaigns every quarter, capturing customer emails at every service touchpoint, adding QR codes to bills and service windows, incentivizing AutoPay sign-ups with deposit waivers for new customers, and using InvoiceCloud data to consistently target segments still relying on legacy payment behaviors, including sweepstakes and other targeted engagement tests.