The insurance workforce shortage is threatening renewals. Your guide to closing the gap is here.
The insurance workforce shortage is threatening renewals. Your guide to closing the gap is here.
Every customer you move to digital payments is one less paper statement, one less mailed check, and one less manual reconciliation. For a demographic long assumed to resist that shift, the data shows the opposite: 65+ customers are engaged, capable digital users who just need a few of the right nudges, guest checkout, scheduled payments, clearer security messaging, to close the remaining gap.
Seventy-five percent have been paying bills online for five years or more and 81% regularly use self-service digital channels. Your 65+ customers didn’t wait to be convinced. They’ve already adopted digital payments largely on their own terms.
The real opportunity now is reaching the remaining 19%, and the barriers holding them back are more addressable than you’d expect.
This report breaks down exactly how 65+ customers pay today, what’s still stopping some of them from going fully digital, and what your organization can do about it, including:
