Give Your Marketing Materials a Spring Clean
Published 4/3/25
Shake things up this Spring. It’s the perfect time to review your customer communications. Just as spring cleaning can freshen up a home, updating your marketing materials can help keep things interesting and engaging for your customers. Here are a few places to start your marketing spring clean:
- Website Audit: There are several small changes you can make to your website to help drive online payments. To make it easy, we’ve created some quick checklists you can provide to your website manager:
- Invoice Messaging: Retire any older digital payment messaging on your invoice and swap out for new updated language. We have a ton of ideas for message recommendations in the Marketing Resource Center. Now is also a great time to add a QR code to your invoice to give customers quick, direct access to your payment portal. Reach out to customermarketing@invoicecloud.com for a custom invoice QR code.
- In-Office Signage: Swapping out the posters hanging around your office is a simple way to keep your marketing visuals fresh for your regular in-office customers. Create a new option under Customizable Templates>Posters in the Marketing Resource Center for a quick refresh.
- Bill Inserts: Inserts are a great way to draw attention to different digital payment options. We frequently add new templates to the Marketing Resource Center that you can use to promote different payment options and features. Find templates under Customizable Templates>Buckslip Inserts in the MRC.
We’ve also been doing some spring cleaning lately – the Marketing Resource Center has a new look! For a tour of the newly rebranded MRC, we encourage you to join our April 9th Marketing Resource Center training. Register here.
Need access to the Marketing Resource Center? Email us at customermarketing@invoicecloud.com.