Published 9/11/25
Consistently running paperless billing programs has had a major impact on adoption at Hawai‘i Gas’ paperless adoption. As of August 2025, 52% of all eligible invoices are paperless, up from just 11% at the start of 2023. Targeted outreach has been key to this growth. Since late 2023, the company has run three Autopay to Paperless campaigns (Dec ‘23, Oct ‘24, April ‘25) and three Registered to Paperless campaigns (Feb ‘24, Oct ‘24, April ‘25).
This steady cadence ensured that every customer had multiple opportunities to enroll, driving adoption beyond the halfway mark. Hawai‘i Gas’ success highlights how repeated, well-timed campaigns can build long-term momentum. By maintaining a consistent rhythm of outreach, Hawai‘i Gas has not only reduced print and mail costs but also created a more reliable, efficient billing experience for its payers. If you are interested in learning more about running paperless campaigns, reach out to customermarketing@invoicecloud.com to set up a call!