Are You Accidentally Making It Harder to Pay?

Sometimes the biggest barriers to payment aren’t the payment platform itself, but the small frustrations surrounding the experience. 

Improving the payment experience doesn’t require a major overhaul. Often, small usability updates have the biggest impact. 

When payers are ready to pay, every extra click or moment of confusion increases the chance of delay or abandonment. Fortunately, a few simple changes can make the payment experience much easier. 

Your Payment URL Isn’t Visible on Your Invoice

If payers have to search for your payment site, you’re creating unnecessary friction. Every invoice, reminder email, and statement should clearly include: 

• • Your payment URL
  • A “Pay Now” call-to-action 
  • A QR code that links directly to the payment portal 

For paper bills especially, QR codes make paying fast and effortless. Reach out to customermarketing@invoicecloud.com if you’d like a free QR code to include your invoice.  

Your Website Makes Customers Hunt for Payments

Customers shouldn’t have to click through multiple menus to find “Pay My Bill.” Your payment option should be prominent, easy to locate, and accessible within one click from your homepage.

Your Website Isn’t Optimized for Mobile

A majority of payers now make payments using a mobile device, so a smooth mobile experience matters. InvoiceCloud’s payment portal is mobile optimized, but if your website isn’t, customers may encounter frustration before they even reach the payment page. Ensuring your website is mobile friendly helps create a seamless payment experience from start to finish. 

You’re Not Promoting Mobile Wallet Payment Options

Many customers now expect fast, familiar payment methods like PayPal, Apple Pay, and Google Pay. If those options are available but not clearly promoted, customers may not realize how quick and convenient paying can be.

Small usability improvements can have a major impact on customer satisfaction, on-time payments, and overall adoption. The easier it is to pay, the more likely customers are to complete the process quickly.  

Questions on how you can improve the payment process for payers? We’re here to help! Email us at customermarketing@invoicecloud.com.